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Give Local Customers The Right Choice - YOU!
Your customers have a choice, either their local service-oriented company, or some impersonal but nationally-known giant. If the giant has a website and you don't, you've just given customers another reason to choose your competition.
 

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August 16 2012
Website Design


When a potential customer on the Gold Coast comes into your website, they looking for a solution to their problem, they are in a hurry because they think they do not have a lot of time and they are looking for a business that they can trust to provide the products or services that they need. Your website needs to have a professional appearance and also be easy to navigate throughout the various web pages that make up your website.

Whether you need a two page website or much larger or an e-commerce website to allow you to sell your products online, our focus is in providing you with a website that is professionally and attractively designed which will quickly develop that much needed feeling within your potential customer that they can trust your business. This is the first hurdle that you must overcome with your website. The second thing your website features are obvious menu options and link selections with the web pages that allow the potential customer to navigate your site to find the solution to their problem.

We do not use website templates that are purchased from other companies to use for your website. We design and develop your website from the ground up and this is only done after close consultation with you so that we get to understand how your business operates, what information it should contain and your preferred color scheme.

For your website to operate effectively it needs to be submitted to all major search engines, like Google and every page needs to be search engine optimised so that you can take advantage of the keywords that potential customers use when entering their search criteria into their preferred search Internet engine. When you choose Epresence Websites as your website developer, your site is submitted to all major search engines and each page is keyword optimised as well, this is included in the investment required to design and develop your website.

Once you have completed paying the investment required for your website, you own it and you will not have to pay for it again at anytime. We can design and develop whatever website will be best suited for your needs and the future growth of your business. Our website prices are fixed and commence at a completed price of less than a thousand dollars. The investment necessary to purchase your website can even be made through monthly installments over the next twelve months.

Choosing A Website Designer

When you decide to have a website built for your business your choices are to build the website yourself, use a student who may have knowledge on how to build a website but not the expereince to build it with in built marketing strategies in place, choose a major national website development company or to use a local Gold Coast based but professional website building service. Generally local website designers have a better idea of the unique requirements fro the marketing of your website to local customers. By choosing a local Gold Coast website design service you are likely to get a professional website design at a cost effective price.

Website Design Gold Coast


As the trends above indicate, local consumers would rather shop from local business owners.  These type of customers are generally tend to focus their search efforts towards their local community, where trust is much more valued. Choosing a Gold Coast website designer or web developer will ensure that you actually meet the person who builds your website. Gold Coast web designers know the local area and the unique strategies required to successfully target local customers for your business.

When it comes to SEO (search engine optimisation marketing) and Pay For Click marketing local Gold Coast website design services will have a better idea on the stategies that will work best for you.
 

Search Engine Optimisation (SEO) Marketing


Depending on the the target client market and the products and services provided by the business every site will have different Search Engine Optimisation (SEO) needs and requirements. This calls the need to include having the content and the mata keywords audited as part of your SEO strategy because often the revealled actionable outcome of SEO analysis audits is that the website actually needs to have more quality content which will enhance the success of the Search Engine Optimisation campaign. Often redirecting your websites internet marketing strategy away from only SEO (search marketing) to content marketing is likely to result in higher search rankings and more organic traffic to your website. SEO Gold Coast , SEO Brisbane , Search engine optimisation Gold Coast , Search engine optimisation Brisbane

Google Pay For Click Marketing (PFC)

PPC or PFC know as Pay For Click marketing is a powerful and effective marketing tool that will place your website link on the first page of major search engine results. There are a number of effective methods available to use when marketing your website using the Internet. They include, but are not limited to, search engine optimisation, pay for click advertising and social media marketing. They all have their uses and need to be evaluated as to the cost involved versus the potential finanical return for your business.

Where your website is found when the potential clients/customers perform an Internet search using a search engine is extremely important. Your website must be located somewhere within the first three pages of their search results. It goes without saying that being positioned on the first page of any search results is by far the best place for your website to be found.

We have developed a cost effective internet marketing strategy that regularly positions our clients on the first page of the results to search engine enquiries. These strategies differ for individual business and can only be properly and effectively developed after consultation with you about your business.


Website Hosting

To be found on the Internet you will also need to have your website on an Internet server. This is referred to as hosting your website on the Internet. Simply put the Internet is just buildings of computers all over the world and if your website is hosted on any of them, your potential customers can find your website by typing your website domain name into an Internet browser like Internet Explorer, Firefox or any of the other lesser known versions of Internet Browsers that your potential customers choose to use.

Search engines like Google, Bing and others are not Internet Browsers and you will find information on these under Website Marketing on this page.

Our website hosting servers are modern , have the latest technology installed and are protected from hackers with robust firewall protection systems. You can also be assured that your website data is safe as we backup your website everyday. If you require your information to be backed up more regularly, we can also provide service where your website information is backup every hour.

We provide state of the art, fully secure website hosting services for clients we build websites for and for others who are looking for a local Australian based website hosting service. Our website hosting fees are extremely competitively price and vary depending on a number of factors. We provide website hosting from as low as $130 per year and to remain accessible to potential customers any hosting service you choose will need to be renewed on an annual basis.


Website Domain Name Registration

To be found on the Internet, your website requires an internet address in the form of a domain name (also referred to as a URL). The domain names take the form of www.yourwebsitename.com.au. It can also , instead of ending in .com.au have many different domain endings such as .com or .net or .net.au just to name a few.

If you are registering a domain name for a website that is for a business based in Australia the most suitable is a domain name that ends in .com.au. You can however choose to use any of the other suitable domain name endings. Generally when we register domain names for clients the first domain name we choose ends in the .com.au. We choose this for our clients because only registered Australian businesses with an ABN or ACN can obtain them.

If you do not have your domain name already you should acquire the one you want as quickly as possible before someone else registers the name that you want, in fact it may already be taken. You easily check to see if your domain name is still available and if it is you should register it immediately.
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